Bob is one of the Directors of FixOurFood, Professor of Marketing and Dean of the School for Business and Society at the University of York. Since joining York in 2012 he has been Principal Investigator of ‘IKnowFood’ and more recently ‘FixOurFood’ from the Transforming UK Food Systems Strategic Priorities Fund. Between 2019 and 2022 Bob was seconded as a policy fellow into the UK Government’s Department for Environment, Food and Rural Affairs (DEFRA) to work on food systems policy development. Bob specializes in research on pro-social market mechanisms in the food system, including hybrid organisations and certification bodies.
He is currently a trustee on the board of the Fairtrade Foundation and a member of the Grow Yorkshire Board. Bob sits on the UKRI Sustainable Agriculture and Food Strategy Advisory Panel in the BBSRC Research Council. He is Founding Editor Emeritus of the Social Enterprise Journal (published by Emerald publishers) after 10-years as Editor in Chief. Prior to moving into academia Bob spent 5-years as the Head of Sales and Marketing at the Fairtrade social enterprise pioneer Divine Chocolate Ltd and 8 years in the Global Animal Health Industry.
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