Bob is the Director of FixOurFood, Professor of Marketing and N8 Chair in Agrifood at the University of York Management School. Since joining York in 2012 he has been Principal Investigator of ‘IKnowFood’ and more recently ‘FixOurFood’ from the Transforming Food Systems Strategic Priorities Fund. From April 2019, Bob has been seconded as a policy fellow into the UK Government’s Department for Environment, Food and Rural Affairs (DEFRA) on a new science research programme launched to inform DEFRA policy making:
Bob has also provided both oral and written evidence for a range of House of Commons select committees, House of Lords Food and Farming enquiries and for the National Food Strategy, where he has played the role of rapporteur at public dialogues. In addition, he holds a number of institution-wide research positions including the University of York lead for N8 AgriFood with the role as Director of the N8 Food Systems Policy Hub and research theme leader for sustainable food in the York Environmental Sustainability Institute (YESI). Furthermore, he is a trustee of the Fairtrade Foundation. Bob specialises in research on hybrid organisations and the management aspects of fair trade organisations and social enterprises and has published in Nature, Journal of Business Ethics and the International Journal of Management Reviews. Prior to moving into academia Bob spent nearly five years as Head of Sales and Marketing at the Fairtrade social enterprise, Divine Chocolate Ltd.
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